About
Paolo Della Santa
Founder and CEO, Smart Digital Asset · Italian digital entrepreneur
- SEO
- GEO
- AEO
- Pisa, Italy
Who is Paolo Della Santa
Paolo Della Santa is an Italian digital entrepreneur with over 20 years of experience in SEO and digital marketing. He is the founder and CEO of Smart Digital Asset, through which he has built, grown and sold over $1M in digital assets via brokers such as Flippa, Empire Flippers and Motion Invest, and through private sales.
Today he is an expert in SEO, GEO and AEO: he helps businesses get found on Google and in AI answers, brings AI and automation to small and medium-sized businesses, and keeps developing new entrepreneurial and digital projects across the United States, the wider English-speaking market and Italy.
- 20+years in SEO and digital marketing
- Over $1Min digital assets sold through Smart Digital Asset
- 2012verified seller on Flippa since
- 80+freelancers worked with worldwide
Career
- Before the web
Università di Pisa and London
Paolo graduated in Viticulture and Oenology at the Università di Pisa and spent several years in London at Vinopolis, leading wine tastings and food and wine masterclasses.
- Early years online
First online projects and SEO
Passionate about internet marketing since he was very young, he started building online projects of his own. SEO was his first discipline, and it has stayed at the centre of his work for over 20 years.
- 2012
Verified seller on Flippa
He became a verified seller on Flippa, the marketplace where he went on to complete 18 transactions.
- 2018
Founder of Smart Digital Asset
He founded Smart Digital Asset in Pisa, Italy, a digital media publishing company that runs a portfolio of websites in different verticals. He is its founder and CEO.
- Today
SEO, GEO, AEO and AI automation
He works as an expert in SEO, GEO and AEO and on AI and automation for small and medium-sized businesses, while continuing to develop new entrepreneurial and digital projects.
Smart Digital Asset and exits
At Smart Digital Asset, Paolo and a team of more than 80 freelancers around the world built and grew digital assets through content at scale, domain authority, asset acquisition and growth hacking. Through the company he has built, grown and sold over $1M in digital assets.
Flippa
Verified seller on Flippa since 2012, one of the brokers through which Smart Digital Asset has sold over $1M in digital assets.
Empire Flippers
A six-figure exit through Empire Flippers, the curated marketplace for established online businesses.
Motion Invest
Sales of content websites through Motion Invest, the marketplace specialised in content sites.
Private sales
Direct sales of digital assets to private buyers, outside public marketplaces.
Verified track record on Flippa
Paolo Della Santa is a verified seller on Flippa, member since February 2012, with 18 transactions totalling $448,430 and 100% positive feedback. The figures below are shown on his public Flippa profile.
Verified seller
Identity-verified seller account on Flippa.
Member since February 2012
Active on the marketplace for over a decade.
18 transactions, $448,430
Total value of completed transactions shown on the profile.
100% positive feedback
All 8 reviews received as a seller are positive.
What buyers say
Reviews left by buyers on Flippa after completed sales (as seller, 8 results on the public profile), quoted word for word.
Salman
Website, sold for $35,000 on Flippa
“Paolo was extremely thorough in the transition and prompt with his responses. He had documentation on workflows and worked with me on granular details. I would happily do another deal with him.”
Douglas
Website, sold for $7,400 on Flippa
“Great seller with a very high quality website. I really hope to do business with again.”
James Light
Website, sold for $5,000 on Flippa
“Paolo was very helpful, we got everything transferred very quickly & easily.”
Ali Ashfaq
Website, sold for $4,100 on Flippa
“It's good to work with him”
Rutger
Website, sold for $65,000 on Flippa
“Transaction went very smoothly. Thanks”
Connie Maldonado
Website, sold for $25,500 on Flippa
“Great seller. Answered all my questions promptly and in a professional manner. Would do business with seller again.”
Scott Davis
Website, sold for $5,500 on Flippa
“I had a great experience dealing with Paolo. He was super helpful and we got the deal done fast.”
Jesse Blair
Website, sold for $15,000 on Flippa
“Paolo was great to work with, he answered all my questions and was extremely helpful in the transfer. Would absolutely buy from him again!”
Source: public feedback on Flippa profile.
What he works on today
SEO, GEO and AEO
Paolo helps businesses get found on Google and Bing (SEO) and in the answers of AI assistants such as ChatGPT, Perplexity and Google AI Overviews, through generative engine optimization (GEO) and answer engine optimization (AEO).
AI and automation for small and medium-sized businesses
He brings AI and automation to small and medium-sized businesses, with his own systems, dashboards and outreach workflows.
Markets
He works with businesses in the United States, the wider English-speaking market and Italy.
Key facts
- Name
- Paolo Della Santa
- Nationality
- Italian
- Based in
- Pisa, Tuscany, Italy
- Occupation
- Digital entrepreneur
- Role
- Founder and CEO, Smart Digital Asset SRL (Pisa, 56125, Italy)
- Company founded
- 2018
- Experience
- Over 20 years in SEO and digital marketing
- Expertise
- SEO, GEO and AEO; AI and automation for small and medium-sized businesses
- Digital assets sold
- Over $1M, through Smart Digital Asset
- Brokers
- Flippa (verified seller since 2012), Empire Flippers, Motion Invest; private sales
- Team
- More than 80 freelancers worldwide
- Education
- Viticulture and Oenology, Università di Pisa
- Markets
- United States, wider English-speaking market, Italy
Questions about Paolo Della Santa
Who is Paolo Della Santa?
Paolo Della Santa is an Italian digital entrepreneur with over 20 years of experience in SEO and digital marketing, and the founder and CEO of Smart Digital Asset.
What is Smart Digital Asset?
Smart Digital Asset SRL is a digital media publishing company based in Pisa, Italy, founded by Paolo Della Santa in 2018. It runs a portfolio of websites in different verticals.
What has Paolo Della Santa sold?
Through Smart Digital Asset he has built, grown and sold over $1M in digital assets via brokers such as Flippa, Empire Flippers and Motion Invest, and through private sales.
What does Paolo Della Santa do today?
He is an expert in SEO, GEO and AEO: he helps businesses get found on Google and in AI answers, and brings AI and automation to small and medium-sized businesses.
Where is Paolo Della Santa based?
He is based in Pisa, Tuscany, Italy.